The move to mobile has created a number of privacy-related challenges, not the least of which is how to clearly communicate to consumers what information an app is collecting in an intuitive way that doesn’t negatively impact the user experience.
For over a year, the National Telecommunications and Information Administration (NTIA) held meetings on mobile app privacy as part of a “multistakeholder process” that included representatives from tech companies, app developer associations and public interest organizations. The goal was to develop a voluntary code of conduct to help mobile app-related businesses address this need for greater transparency about the types of personal data their apps are collecting.
At last month’s Privacy Identity Innovation conference (pii2013) in Seattle, Rob Pegoraro moderated a discussion about some of the solutions that have been proposed with several of the participants in the NTIA process: Mark Blafkin of Innovators Network, Justin Brookman of CDT and Dona Fraser of ESRB. You can watch video of the session below.