App Developer Bootcamp

Held in conjunction with the 4th annual Privacy Identity Innovation conference (pii2013), the invite-only App Developer Bootcamp took place on Monday, September 16th from 5:00pm to 8:30pm in the SkyLine Level of the Space Needle building in Seattle.


The workshop offered practical guidance on designing with privacy in mind to offer a better user experience. Speakers discussed what developers need to do to comply with regulations, and how they can take the next step to build trust with their customers.


The App Developer Bootcamp was sponsored by ACT 4 Apps, which educates developers around the world on best practices for privacy and security. Below is the final schedule and speaker list.




5:00pm       pii2013 Welcome Reception


6:15pm       Kick-off of the App Developer Bootcamp


Morgan Reed, Executive Director, ACT


6:30pm       App Privacy: How Not to F#*%  It Up


Anne Toth, Founder and CEO, Trustworks Privacy Advisors


6:50pm       Baking Privacy into Your App: What Every Developer Needs to Know


Moderator: Charles Belle, Executive Director, Institute for Innovation Law, UCHastings

Saira Nayak, Director, Policy, TRUSTe

Morgan Reed, Executive Director, ACT

Tim Wyatt, Director of Security Engineering, Lookout Mobile Security


7:30pm       Being Trusted: Tools and Tips to Improve Transparency


Moderator: Mark Blafkin, Executive Director, Innovators Network

Olivier Amar, Co-founder and CEO, MyPermissions

Robi Ganguly, Founder and CEO, Apptentive

Ilana Westerman, CEO, Create with Context


8:10pm       Q&A


8:30pm       Wrap-up






MyPermissions, Co-founder and CEO


Olivier is co-founder and CEO of MyPermissions. A long time Internet marketing professional, he previously served as vice president of online marketing and digital at Get Taxi, and prior to that, as chief marketing officer for UFXbank and UFXmarkets, where he grew revenue by over 300%.


He has also led marketing and SEO initiatives for Harrah’s Hotels and Casinos and the World Series of Poker, as well as companies such as EL AL airlines, AIG insurance, Microsoft and many others. His deep dealing with performance marketing helped him understand how exposed our personal information is and the immediate need for online and cloud security.


You can follow him on Twitter at @olivier_amar.





UCHastings, Executive Director, Institute for Innovation Law and Research Director, Privacy and Technology Project


Founder and research director of the Privacy Project at UCHastings, Charles manages the Privacy Project’s work in a variety of areas. His current projects include analyzing SDK privacy policies with the objective of developing resources to inform developers of information sharing vulnerabilities, a comparative research project on proposed privacy legislation, and managing the Data Breach Research Lab initiative launched July 2013.


As part of his community outreach initiative, Charles founded a series of community outreach initiatives, including launching the first Privacy Workshop for Startups and the Bay Area Privacy Professionals series. His work has led to a range of collaborations with entities that include the Office of the Attorney General of California, Hackers and Founders, and the Freeman Spogli Institute for International Studies at Stanford University.


Charles received his bachelor’s degree in economics and political science and master’s degree in international relations, from the University of Chicago, and his J.D. from the University of California Hastings, College of the Law, with a concentration on intellectual property.





Innovators Network, Executive Director


Mark is the founder and executive director of the Innovators Network. He has been working in various capacities with startups in the technology industry for more than 15 years.


Prior to launching the Innovators Network, Mark advised dozens of early stage companies on marketing and pr strategies. He also serves as vice president for public policy for the Association for Competitive Technology, where he educates media and policymakers from around the world on the interests of technology industry startups.


You can follow him on Twitter at @mblafkin.





Apptentive, CEO


Robi is the CEO of Apptentive, the easiest way for every company with an app to talk with their customers. The Google Ventures-backed company works with major app publishers like Intercontinental Hotels Group and Urbanspoon and enables millions of customer conversations. Prior to Apptentive, Robi worked at Yahoo! and built WebEx’s pricing strategy.


You can follow him on Twitter at @rganguly.





TRUSTe, Director of Policy


Saira is director of policy at TRUSTe.  In this role, she helps define the company’s external policy platform, while advocating the TRUSTe position with industry, regulators, and other stakeholders. Saira also counsels TRUSTe clients, as they innovate around today’s exciting technologies, while also differentiating themselves with exemplary data collection and use practices.


Before TRUSTe, Saira was principal at Nayak Strategies, where she advised digital era companies – including TRUSTe – on privacy and data security compliance under international, U.S. and state laws. While in-house at the Microsoft Corporation, Saira counseled product groups on privacy and data security compliance, and advised on antitrust compliance matters under Microsoft’s consent decree with the U.S. Department of Justice and several state AGs.


Before Microsoft, Saira practiced at Dickstein Shapiro where she advised AT&T, Pfizer, RIAA and other clients on antitrust and consumer protection issues. Saira also served as antitrust counsel for the National Association of Attorneys General, where she worked on multistate antitrust investigations and litigation brought by state AG offices.


She received her undergraduate degree from the University of San Francisco in 1994, and her J.D. from Boston University in 1998.  Saira is licensed to practice in California, the District of Columbia, and before the U.S. Supreme Court.  She is also a Certified Information Privacy Professional.


You can follow her on Twitter at @SairaNayak.





ACT, Executive Director

In his role as executive director of the Association of Competitive Technology (ACT), Morgan’s commentary and insight has been sought by the U.S. Senate High Tech Working Group, the U.S. Congressional Caucus on Intellectual Property and Piracy, and the State Senate of California.


Morgan also has a background in software development, contributing to several open source projects including the Linux Router Project (LEAF) and a few small “BSD” based projects.


Before coming to Washington, Morgan worked for a Taiwan-based trading company specializing in the manufacture of OEM products for the U.S. market. He served as managing director of North American sales, handling bilingual contract negotiation. During Morgan’s time abroad, he gave lectures in both English and Chinese on various aspects of U.S.-China trade, including building and maintaining long term partnerships in Asia.


He received his bachelor’s degree in political science from Arizona State University and did graduate research in Chinese at the University of Utah and a Shi Ta University in Taiwan.


You can follow him on Twitter at @morganwreed.




Trustworks Privacy Advisors, Founder and CEO


Anne is founder and CEO of Trustworks Privacy Advisors, a recently formed consultancy. Trustworks advises early to mid-stage Silicon Valley companies and seeks to help its clients design privacy into their product DNA and culture from the outset.


Anne was formerly head of privacy and policy for Google+ and was chief trust officer at Yahoo! where she led privacy, data governance, content policy and advertising policy globally, impacting over 700  million users worldwide.


Anne has served on the board of directors of the Network Advertising Initiative and the Family Online Safety Institute, and is a member of the Future of Privacy Forum advisory board. Anne has testified before Congress and the Article 29 Working Party in Brussels on matters related to online privacy and data retention.


She has also been a frequent public speaker on matters of Internet policy. She has appeared on ABC News, PBS, and C-SPAN’s “The Communicators” series, and has been quoted in the Wall Street Journal, Financial Times, New York Times, Washington Post, and many other media outlets.


You can follow her on Twitter at @clean_freak.





Create with Context, CEO


Ilana is CEO of Create with Context, Inc., a leading digital strategy consulting firm. For the past 15 years, she has championed the role of ‘people plus context’ as key drivers behind the design of innovative technology solutions, helping ensure that digital products and services align with human needs, goals, and desires.


Ilana began working on digital innovation in the mid-1990s, including award-winning work on the IBM Nagano Olympics web presence. Then, as one of the early members of Yahoo!, she helped build the Yahoo! User Experience team, leading R&D teams for key Yahoo! properties.


Most recently, she serves as CEO at Create with Context, where under her leadership the company has seen significant year-over-year growth since its inception in 2005, with clients ranging from global brands such as Accenture, BarclayCard, Intuit, Panasonic, TrendMicro, Visa, and Yahoo! to emerging technology providers including Windspire Energy, Ingenuity, and NextWindow.


You can follow her on Twitter at @ilanawesterman.






Lookout, Director of Security Engineering


Tim has been building security software and engineering software security for over 15 years. He has applied his passion for building secure systems to building software for security risk assessment, secure mobile payments and and data loss prevention. He is currently the director of security engineering at Lookout Mobile Security, overseeing security research and development of the security platform for the next generation of computing devices.



Thanks to ACT 4 Apps, the exclusive sponsor of the App Developer Bootcamp: